Central Valley Ventures Accelerator (CVVA) is a business accelerator that helps technology entrepreneurs develop business plans, financial models, and financing strategies.

Problem

CVVA needed to develop a brand identity and overall messaging that accurately portrayed their value proposition, their services, and the kinds of companies that were of interest to them. Their goal was to increase the number of qualified leads that were generated by the website.

Solution

Me Agency first developed an overall brand message for CVVA based on the concept of guides, mentors, and coaches who would work collaboratively with entrepreneurs, and then created a look and feel to match this concept. We created a site architecture and content strategy that would enable site visitors to position themselves in relation to other companies that had worked with CVVA. We also helped CVVA accurately define their offerings to an audience of potential clients, and create site content, such as case studies, that would present these service offerings to site visitors.

Deliverables

• Site architecture, including site maps and page schematics
• Site copy, including case studies and overall messaging
• Site design, including overall look-and-feel
• All site programming

Results

"It's a classic paradox. We are in the business of advising clients about marketing strategies but we constantly struggled with insight and perspective on our own business. Me Agency stepped in and drove us through a creative business process that helped us examine our business and articulate it with absolute clarity. The primary result is that we are better at qualifying prospective clients and defining service solutions for those clients. And by the way, Me Agency also delivered a world class web site that tells our story to our target audience of entrepreneurs and investors." - Steve Nilan, CEO CVV Accelerator, Inc.